BUSINESS PERSPECTIVE- Internet Broadband

The growth in Broadband over the last years has been impressive. This relatively new sector has established a strong position within the telecommunications industry and increasingly influences the digital media landscape and other sectors. Broadband provides attractive opportunities, enables innovative business models that challenge established players and forces them to start rethinking strategies and business models. It also attracts new entrants, which are seizing the opportunities that the growing Broadband customer base of currently 130 million households worldwide offers.

Projector estimate the global Broadband market to be worth USD 50bn in total revenues in 2004. Its development has been exceptionally fast in recent years, peaking at an annual growth rate of 90 percent in 2003, followed by around 40 percent in 2004. This growth is expected to stabilize at 20 percent annually over the next 6 years. Total Broadband revenues are expected to exceed USD 140bn by 2010, luring players from different industries as well as new entrants to try to capture a piece of this pie.

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